A catalogue printing is a well-organized form of a booklet, consisting of a collection of product photos, in-depth details, and company profiles with full details. It helps customers understand products and features in a short span of time and is beneficial for companies in terms of branding and generating sales. A printed catalogue serves as the best sales toolkit for offline business promotion, while an e-catalogue is ideal for online businesses.
The trend of catalogue printing has slightly declined in recent years due to customers shifting to online shopping. E-catalogs or web browsing is increasing day by day. Abhiprints provides solutions to showcase your product catalogue to end customers, whether through printed catalogues, email e-catalogues, or creative social media pages. Compared to others, Abhiprints’ catalogues are easy to navigate systematically. The primary intention of a catalogue is to collect sales products, which may be bound from centre-stitched, perfect-bound, or wire-o-bound, known as a product or service catalogue.
Some people also refer to it as a “brochure” or “booklet.” A product catalogue is used in marketing with full details including company profile, brand name, price, and dimensions. These books are circulated for informational purposes, branding, and to increase sales points. Usually, a catalogue is primarily made to increase sales points and provide information, and secondarily for branding.
A well-organized catalogue not only increases sales but also highlights your company’s brand and enhances its credentials. A creatively designed and well-arranged catalogue leaves a strong impact on customers. If your catalogue appears unprofessional, it can directly affect your organization’s reputation. A creative catalogue with the best layout helps in business prospecting.
Another way to describe a catalogue is as a booklet containing multiple pages of promotional material, showcasing a company’s products or services. It’s a common advertising material these days and can be seen in almost every business promotion campaign. Catalogues are mostly used in B2B business marketing, as well as in exhibition materials and trade fairs.
Abhiprints emphasizes the importance of quality catalogue printing, which is not accidental but the result of years of experience. There are various aspects such as layout, background, high-quality images, proper indentation, precise content, and the selection of appropriate paper and binding types that need to be considered before printing a booklet. Abhiprints focuses on some basic elements that could make a catalogue impressive and convert catalogue readers into customers:
1. Product Photography
2. Rich Content Creation
3. Designing Services
4. Paper Selection
5. Press Work
6. Post Press
7. Binding
Product Photography is crucial for creating an impactful catalogue. Abhiprints advises against using pixelated images from the internet and recommends a professional photoshoot for brand images, even for catalogue covers or inner pages.
The Catalog Cover Page Design is essential for marketing purposes, requiring eye-catching headlines and extraordinary designs to attract the audience.
Product Catalog Photo Shoots play a crucial role in colour printing projects, especially for visual appeal-based marketing such as cosmetics, medicines, and real estate. Abhiprint suggests investing in product photoshoots, as they can be used for various marketing materials.
Rich Content in catalogues is important for engaging customers, as only a small percentage read the entire content. Professional designing and planning are necessary for formatting content effectively and combining images with text.
Press Work for catalogue printing involves choosing between offset printing and digital printing, depending on the printing quantity and desired quality. Abhiprints recommends offsetting printing for the best quality catalogue printing.
Post Post-press work such as lamination, UV coating, embossing, and binding further enhance catalogues’ visual appeal and durability.
Selecting the Best Binding Option for corporate catalogue printing depends on the number of pages and thickness. Abhiprints recommends saddle stitching or wire-o binding for fewer pages and perfect binding for more extensive catalogues.
Overall, Abhiprints provides comprehensive catalogue printing services with a focus on quality, customization, and customer satisfaction. They offer various printing methods, binding options, and post-press applications to meet each client’s unique needs.
